New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
Marketing expert Clifton Warren on how you can focus your marketing activities
Top originator credits his mentor for the success he has today
Negotiation is an essential part of daily life and crucial to a successful business
They’re the bedrock of a successful broker business, and just likely the most reliable referrals around
Maple Tree Funding grew during down years through aggressive marketing
Even established brokers are heading back to the basics of lead generation. Deepak Bansal, with DLC Mortgage Village, offers a brief refresher course with a couple of new approaches thrown in for good measure