Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • The Art of the Juggle: Managing Multiple Offers by

    ​As home inventory and interest rates remain low in many parts of the nation, consumer confidence in housing is beginning to return. This is particularly true in California where supply cannot meet the demand of new homebuyers and investors. It is not uncommon that reasonably priced listings receive a deluge of competing offers. With the additional availability and attractiveness of owning a bank-owned property (more house for less money), some brokers have received more than 80 offers on one REO property. With the level of multiple offers at a record high, managing and securing the best offers while maintaining quality service may prove challenging.

  • Market Highlights as We Start 2013; The Fiscal Cliff: The Reality – Regardless by

  • Can Crowdfunding Usher the Real Estate Investment World into a New Era of Financing? by

    2010 marked the 50th anniversary of Real Estate Investment Trusts in the U.S. For the first time, REITs brought the benefits of commercial real estate to the average investor. Since then, investors have risen to the opportunity and today U.S. REITs constitute a more than $300 billion equity market, with an average daily trading volume of about $4 billion.

  • Realtor® Marketing Secrets - Secret #7: Face-to-face Meetings by

    In my last month's article, I taught you how to follow up with your Realtors by email and phone so you can get their attention, pique their interest and invite them to a face-to-face meeting. That leads us to the next step in my seven-step formula...

  • Rick Sharga: Outlook 2013, What’s Ahead for the Market by

    Most industry watchers believe that the housing market finally turned the corner in 2012, stabilizing and beginning a sustainable recovery after a protracted, seemingly endless down cycle.

  • REO-to-Rentals: Wall Street Meets Main Street by

    ​When the first flood of foreclosures swamped housing markets at the dawn of the Foreclosure Era in 2007, a new generation of investors saw the opportunity and discovered they could make much more money by holding and renting the properties they acquired than by flipping them. Rental income from tenants—often families displaced by the housing crisis—created the cash flows necessary to fund additional foreclosure purchases and the REO-to-rental business was born.

Poll

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