With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
In part one of this ongoing series, mortgage marketing expert Doren Aldana explains that the best originators are also the best marketers
Regulators will use their own discretion to decide if mortgage originators are following compensation requirements, according to one industry expert
Trigger leads may bedevil some originators, but a little extra work can defend against losing clients to this type of chaotic competition
Excellent customer service will see market share return to smaller third party originators, it has been claimed
Credit unions are likely to reduce their origination of mortgages that don’t adhere to incoming requirements laid out by the Consumer Financial Protection Bureau
As demand grows ever higher for mortgages, it appears homebuyers are still not doing their homework, reports one real estate website. And that could offer mortgage professionals the perfect opportunity to boost their business.