With the right intelligence, originators can know exactly when to follow up on a lead or past customer. And without it – they’re leaving literally millions of dollars on the table
One of the biggest challenges for mortgage professionals is keeping in contact with all their potential customers – but what if they had a personal assistant who never forgot, never made a mistake, and never let a customer fall through the cracks?
What is a positioner? A positioner is a mortgage professional who builds a brand and reputation such that prospects come to them.
Online marketing is crucial for originators, but if done incorrectly they can be written off as "sleazy salespeople"
A construction summit will make the case to commercial and residential lenders for development in an oil-rich region
National Homeownership Month has seen consumer advocates promote financial education, but some industry professionals have questioned whether borrowers are more "ready" to buy as a result
HUD has lent some spin to a major lender, putting a positive veneer on a discrimination suit settlement
A new competition is giving finance professionals a chance to indulge their rock 'n' roll fantasies