- Real Estate and Mortgage Joint Ventures Make a Cautious Return
Joint ventures between real estate agents and mortgage brokers, also known as in-house loan services, are once again gaining popularity among home buyers as the United States housing market recovers. These joint ventures were once considered to be very profitable for operators and a good option for house shoppers; these days, however, the regulatory climate and options available to house shoppers and borrowers are forestalling the success of new real estate and mortgage partnerships.
- Realtor® Marketing Secrets by Doren Aldana Secret #9: Help Your Realtors Market Their Listings
In last month's article, I gave you a step-by-step game plan for taking Realtors who don't know you from a hole in the wall, and turning them into highly committed, loyal, high-level referral partners. Once you have a new Realtor partner, your job isn't done -- it's just begun! In fact, if you really want to maximize the amount of buyer leads you generate from each one of your Realtor partners, you'll need a marketing system designed to generate more buyer leads for your Realtors. Why? Because each buyer lead you generate is also a new potential mortgage client for you! This is all about win-win marketing. With that in mind, here are the TOP SEVEN, most effective marketing tools I know of for generating more buyer leads for your Realtors' listings...
- CB Previews International Draws the Line on Pocket Listings
As inventories shrink and buyers frantically search for homes to buy off-market, “pocket listings” are becoming more prevalent, especially in luxury markets where the appeal of keeping the entire commission can be hard to resist for listing brokers.