Marketing

  • Customer marketing on the rise in 2017 by Ryan Smith

    New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement

  • AI and the future of the mortgage industry by Ryan Smith

    AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?

  • Energy Independence and Freedom! by

    An associate recently asked the question “why do we have to pay to live on planet earth”? Along with that, I have then heard complaints as to the costs of utility bills, whether they are an owner or an investor. Some Americans, frustrated with the cost of fossil fuels, are researching alternative options today in facing a different economy as well as climate change. Before you turn the page or look away, what if we had more choices in deciding the future of both our money and the future?

  • Is Diversification A Smart Strategy For Real Estate Investing? by

    Raise your hand or nod your head or I guess tap the space bar a few times if you get inundated with email on a daily basis with “investing advice” that is confusing and often the complete opposite of an email you received the day before. I was working on a project this past week and had to cull through old emails to complete it and realized that I get sometimes more than 400 emails a day! What made that realization worse...many were “advice” emails from someone who definitely thought they were smarter than me, but usually full of advice I would never follow. That feeling of being overwhelmed is how I feel sometimes when I hear advice on real estate diversification.

  • Seven Habits of Highly Successful Loan Officers by

    This is the first article in a series written by Ralph Lovuolo and Kabir Mahadeva, inspired by Steven Covey’s book The Seven Habits of Highly Successful People. We believe that highly successful loan officers have the self-discipline to repeat certain behaviors until they become habits. If you learn these and follow them on a daily basis, you will achieve success beyond your expectations. This series deals with fundamentals, requiring only your self-discipline, a pen and paper, and your desire to become a highly successful loan officer.

  • Natural, Organic & (almost) Free Ways To Increase Real Estate Values In Your Condominium & Homeowners Association by

    Per the Community Association Institute (CAI - the industry trade group) - at the end of 2012, there were 323,600 community associations, 25.9 million residential housing units and 63.4 million residents living in a community association (condo, HOA, co-op)

  • The Loan ‘Shopper’ from Hell by

    In the lending business, there is a term called a “shopper” to describe a person who is calling every lender in town to find the best deal on a loan. Experienced lenders can usually spot a ‘shopper’ a mile away, while more inexperienced lenders are easy prey. Many times a ‘shopper’ will pretend that the lender is their only lender, while he or she is working with half a dozen lenders at the same time.

  • What to Know About Being #1: The key to a successful partnership with Craig Proctor & Eric Mitchell by

    Craig Proctor and Eric Mitchell have forged a synergistic relationship. In fact, their relationship is a mirror reflection of the business philosophy that has made them extremely successful. It is a relationship, partnership, and friendship – however you term it – which is at the heart of every successful sale. The foundation of such a relationship is not simply reciprocity in how they serve each other, but most importantly, how they provide tremendous value to their clients.

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