New research finds that businesses are taking marketing strategy more seriously than ever before — but there’s still plenty of room for improvement
AI and machine learning — once the stuff of science fiction — are now becoming reality. How will this new technology change the mortgage industry — and how important is it for mortgage pros to get on board now?
A firm supporter of financial responsibility, Susan McHan shares how her company helps clients plan for their financial future through the home buying process
When calling prospects, many originators stick to a traditional “time of day” approach – calling at certain “optimal times” when they think borrowers are more likely to answer. But is that really the best strategy?
Contrary to what you might think, negotiation is not about ‘winning at all costs.’
A referral partner can be a godsend for the originator – but not all marketing plans are created equal
Gabrielle Dolan provides tips for leading what will soon become the dominant generation in the workforce – and busts some myths in the process
Meeting the needs of millennial customers, the mobile-friendly pricing engine empowers mortgage lenders to expand customer interaction