News

  • Marketing to Millennials by MPA

    It’s a strategy many originators are currently grappling with – and one of growing importance given how much influence they have on the housing market – so here are some tips on reaching this large buying cohort

  • Hensarling: Cordray’s resignation was ‘long overdue’ by Ryan Smith

    The powerful Republican says the CFPB director’s resignation is “an excellent opportunity” to reform a “rogue agency”

  • Realtor® Marketing Secrets by Doren Aldana Secret #9: Help Your Realtors Market Their Listings by

    In last month's article, I gave you a step-by-step game plan for taking Realtors who don't know you from a hole in the wall, and turning them into highly committed, loyal, high-level referral partners. Once you have a new Realtor partner, your job isn't done -- it's just begun! In fact, if you really want to maximize the amount of buyer leads you generate from each one of your Realtor partners, you'll need a marketing system designed to generate more buyer leads for your Realtors. Why? Because each buyer lead you generate is also a new potential mortgage client for you! This is all about win-win marketing. With that in mind, here are the TOP SEVEN, most effective marketing tools I know of for generating more buyer leads for your Realtors' listings...

  • Landing a Reverse Mortgage Just Got Tougher by

    Seniors looking for a big cash payout from a reverse mortgage will have to look elsewhere for needed funds.

  • Fannie Mae CEO: Taxpayers Will Get Their Money Back and Then Some by

    (US News) -- With Fannie Mae and Freddie Mac both reporting record profits for 2012, taxpayers might be wondering if there's any reward for bailing out the agencies blamed for the housing bust – that is, besides saving the global financial system from imminent ruin.

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