The tool aims to give brokers a proactive way to stay in front of past clients
United Wholesale Mortgage (UWM) has introduced the Client Loyalty Manager, a partnership tool it created to help mortgage brokers retain past clients.
"Client retention is a challenge for mortgage brokers, especially with many wholesale lenders having retail retention teams," UWM President and CEO Mat Ishbia said. "Many wholesale lenders don't support brokers when it comes to client retention. We not only support it, we want to make it easier, so we built Client Loyalty Manager. It's a proactive way for our brokers to stay in front of their past clients, so they can continue to deliver the amazing service, products, and pricing on all their borrowers' future loans."
The tool has been integrated into UWM’s EASE loan origination system. Brokers can stay in front of their clients through an interactive dashboard with customizable parameters. The tool notifies brokers about favorable rate changes, opportunities for borrowers to drop mortgage insurance, birthdays, and loan anniversaries. The tool also has pre-written emails which brokers can send to borrowers for those situations.
"Staying in touch with past clients is the best way for brokers to earn repeat and referral business," Ishbia said. "Not all brokers have the financial or technological resources to build platforms like this. We are committed to being a true partner to them, as we want them to have their customers for life."
Related stories:
Brokers join to fight 'whole-tail' lending
CoreVest targets mortgage brokers with new wholesale partner channel
"Client retention is a challenge for mortgage brokers, especially with many wholesale lenders having retail retention teams," UWM President and CEO Mat Ishbia said. "Many wholesale lenders don't support brokers when it comes to client retention. We not only support it, we want to make it easier, so we built Client Loyalty Manager. It's a proactive way for our brokers to stay in front of their past clients, so they can continue to deliver the amazing service, products, and pricing on all their borrowers' future loans."
The tool has been integrated into UWM’s EASE loan origination system. Brokers can stay in front of their clients through an interactive dashboard with customizable parameters. The tool notifies brokers about favorable rate changes, opportunities for borrowers to drop mortgage insurance, birthdays, and loan anniversaries. The tool also has pre-written emails which brokers can send to borrowers for those situations.
"Staying in touch with past clients is the best way for brokers to earn repeat and referral business," Ishbia said. "Not all brokers have the financial or technological resources to build platforms like this. We are committed to being a true partner to them, as we want them to have their customers for life."
Related stories:
Brokers join to fight 'whole-tail' lending
CoreVest targets mortgage brokers with new wholesale partner channel
