Realogy eyes expansion with two new franchise options

Corcoran, Climb Real Estate will be available in 2019

Realogy eyes expansion with two new franchise options

The company that operates the Coldwell Banker, CENTURY 21, and Sotheby’s International Realty brands across the US is about to offer two new franchise options.

Realogy Holdings Corp. has announced that it will offer its Corcoran and Climb Real Estate brands to franchisees for the first time early in 2019.

Corcoran began in New York City and is focused on expansion in key urban and leisure markets in the US and internationally. This will take the brand beyond its current owned offices on the East Coast.

Meanwhile, Silicon Valley-grown Climb Real Estate offers a mobile-first model which is aimed at those brokers, agents, and consumers seeking a more flexible real estate experience.

Ryan Schneider, CEO and president of Realogy, says the additional franchises build on the firm’s well-known and respected portfolio.

"The decision to add two new franchise options to our portfolio is critical to Realogy's long-term organic growth strategy, and we believe demand for Corcoran and Climb will help us unlock additional franchisee opportunities, drive productive agent recruitment, and, ultimately, capture more share of the market," he said.

Giving more to agents across all brands
The firm says that as well as the new franchises it is focused on providing more for its network of agents – and their consumers – across all of its brands.

This includes enhanced technology, data, and partnerships.

"We believe in the power of our brands, and from extraordinary estates to starter homes, each brand offers a distinct personality, history, and expertise, all fueled by Realogy's leading technology, data, and partnerships," said John Peyton, president and CEO, Realogy Franchise Group. "With the addition of Corcoran and Climb, we have identified two areas within our existing franchise portfolio where we can address unmet demand from brokers, agents, and consumers in two very different and compelling ways."