Webline provides portal for Liverpool Victoria

14 product providers are already live on Webline’s comparative quotes service (for term assurance and critical illness), plus 6 investment bond providers, 3 income protection providers and a specialist medical insurer. Adviser firms will now be able to perform client-specific comparisons of Liverpool Victoria’s policies against other providers and complete their transactions online, with enhanced commission* for all applications received via the Webline service.

Liverpool Victoria, the UK’s largest friendly society, is a leading protection provider in both the direct and intermediary markets. The provider regularly features in protection best buy tables in the consumer personal finance press.

Rye Mills, director of Liverpool Victoria, comments: “ We are convinced that a successful and profitable future for the industry depends on expanding the role of technology and cutting out unnecessary costs. Our decision to launch online e-submission with Webline supports this view and will give thousands of

adviser firms the opportunity to do business online and take additional commission* as a reward for their commitment to support new technological development. We are very excited about the potential of this and look forward to some great results.”

Paul Holland, managing director of Webline, comments:

“Once again, it is great to know that we have been chosen as the preferred industry platform by another leading provider. We are moving rapidly to deploy more and more solutions to help advisers cut costs and maximize their valuable time in this new era. Liverpool Victoria is now one of four major providers which offer online submissions via our service and we are confident that the numbers will increase steadily over the coming

months, giving our 8,000+ users even greater value for money.”

Webline (www.webline.co.uk) provides all adviser firms with a free two-week trial of its service. Registered user firms pay only £10 a month for full access to all the online quotation and submission services, regardless of the number of users in each firm.

* For term, critical illness or income protection applications submitted through Webline, IFAs will

receive an additional 5 LAUTRO percentage points initial commission. eg. if the IFA initial

commission rate was 130% of LAUTRO, they would receive 135% using Webline's online

submission facility