The new programme allows employers to provide key staff with cost-effective life cover and numerous other benefits including quit smoking courses and large discounts on leisure activities.
Staff using Vitality can move from bronze membership through to silver, gold and platinum, and can earn greater rewards with each upgrade.
The premium discount and cashback incentives that come with joining the programme allows small to medium businesses to offer Relevant Life policies as a cost-effective benefits package.
Justin Taurog, marketing and distribution director of PruProtect, said: “Vitality is a great way for employers to demonstrate their commitment to the health and wellbeing of their staff, who will also see real value in the tangible financial savings they can make and the peace of mind that life cover provides.”
