Graeme Yorston, chief operating officer at Principality Building Society, said: "Continuing with our strategy to offer our members a first class, face to face service, we have recently agreed plans to open a branch in Monmouth during the first quarter of 2011.
"Throughout our 150 year history, we have not had a branch in this area and we feel that this is a huge opportunity for a strong, Welsh brand such as Principality."
"We believe that the people of Wales deserve choice, diversity and excellent customer service in the financial marketplace and our new branch will increase the competition on the high street of Monmouth and bolster the financial expertise available to people living in the area."
