The development of the websites is testament to PMI’s commitment to Continental Europe as each website has been specifically tailored to each local market, rather than being simply a direct translation of the English language version. Both the German and Italian websites are country specific in design and content, containing relevant PMI information pertaining to each country and its mortgage marketplace. Key sections include translated copies of PMI Europe’s press releases and published articles, as well as the Addendum section (“Impressum” in German and “Informazioni Importanti” in Italian), which highlights certain legal information applicable in each country.
Great attention has also been paid to the design of each website, with the colour scheme and photographs specifically chosen to reflect the identity and tone of business in those countries. Both websites are user-friendly and robust, providing a breadth and depth of detailed material about PMI Europe’s capabilities, products and services in each market and across Europe.
Tony Porter, Managing Director and Chief Operating Officer of PMI Europe comments: “We are very proud to introduce the PMI Europe website in both Italian and German. Our launch demonstrates PMI Europe’s firm commitment to grow our business in each of these countries, and to comply with regulatory mandates in each of these countries.”
He added, “Although Europe is a diversified market for our credit enhancement products, we have localised our websites to be country specific and to match the cultural home buying needs in Italy and Germany. This is just the beginning, as we’ll soon launch our site in Spanish and French, as well.”
The launch of country-specific websites by PMI Europe reaffirms the company’s commitment to providing top notch credit enhancement services in both Italy and Germany. In Italy, the website is a further step towards establishing a successful PMI branch office which was launched in Milan in 2004. The German website will further support the business development process in the key market of Germany where PMI Europe currently conducts its highest volume of transactions.
