Paaleads.com to enhance lead quality

These two lead types are currently combined together as one, however the provider plans to introduce a system whereby brokers can subscribe to specific unbundled lead types.

These will include standard purchase and remortgage leads, alongside adverse purchase and remortgage ones.

Simon Williams, head of business development at paaleads.com, said that the changes came about after research amongst brokers.

"Many brokers have specialist business needs only geared to a certain type of consumer. Splitting the products out into specific lead types, gives them more freedom of choice.

"By making these changes brokers will be able to buy leads separately in the best combination that suits their business - we expect they will be very popular."

Brokers currently accessing moneysupermarket.com leads who wish to continue getting the lead types they previously did don't need to take any action as new leads will be automatically split.