Launched at the National Equity Release Marketing Forums, all attendees will receive the first 10 leads at a discounted rate to allow them to test the service.
Qualified advisers will be able to choose the number of leads that they receive from 614 regional territories, based on their capacity and desired monthly spend. They can turn the lead generation flow on and off depending on their own availability to return phone calls and follow through.
The service is available via e-mail, SMS texts to handsets or to members’ secure access websites. In addition, paaleads.com will offer a dedicated account manager who will be available to help an adviser using the service.
Vanessa Blount, head of paaleads.com said: “We are excited about supporting the growth of the equity release market and developing a more tailored offering for advisers.
“Compared with other marketing alternatives, internetgenerated leads are extremely targeted. The potential client is actively seeking advice in the specific product and location that the broker has requested.
“The mortgage market is very crowded when it comes to search terms and pay-per-click lead generation and can prove costly to drive consumers to your site that then do not actually transact. A lead generation service is a sensible option for advisers wanting to focus on developing their business.”
Mike Pendergast, IFA at Zen Financial Services, said: “It depends on the quality of the lead, but as long as they are decent it will be quite useful.”
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