The new-style forums will have a dynamic marketing focus, with particular concentration on building a brand by advertising coupled with lead generation, and financial promotions and compliance issues that need to be addressed with regulation. Cross sale opportunities and the latest software developments will also be examined in detail, and the fundamentals of direct mail and customer retention will be detailed to visiting brokers.
Intermediaries in attendance will also gain valuable insight into adopting the latest technology into their proposition, with demonstrations and information on how to maximise use of the latest sourcing software, with Trigold representatives present to offer comprehensive advice on how to maximise its potential. In addition, the forums offer insight into compliance database management, and the many benefits of system integration within the intermediary market.
Payam Azadi, head of marketing at The Mortgage Times Group, commented: “These forums offer a radical change from our previous Roadshow offerings to brokers. We feel that more than ever our events will offer brokers real value to their proposition and the opportunity to grow their business with the latest marketing techniques, industry technology and expert advice.”
Bill Safran, Trigold CEO, commented:”We are delighted to form an integral part of these new Business Development Forums. The Mortgage Times Group has built an enviable reputation for products, service and a genuine integration of technology into their offering, and we feel that working with one of our largest clients with these forums will be advantageous to all parties involved.”
BDF Dates for the first half of 2007
Date Location Date Location
Tues 27/02/2007 Brentwood Wed 18/04/2007 Bristol
Tues 13/03/2007 Central London Tues 05/06/2007 East London
Wed 21/03/2007 Manchester Wed 06/06/2007 Milton Keynes
Thurs 22/03/2007 Liverpool Tues 12/06/2007 Reading
Tues 28/03/2007 Leeds Tues 19/06/2007 South London
Wed 29/03/2007 Newcastle Thurs 21/06/2007 Kent /Maidstone
Tues 17/04/2007 Birmingham Tues 26/06/2007 Southampton
