LeadPoint fixes prices

The first Lead Packet on offer will contain 10 Purchase Leads at a fixed cost of £30 and is available from the firm's Lead Store.

All leads are sold exclusively and are available for all products. Brokers can search by the age of the lead, postal area, credit rating, loan amount and LTV.

As soon as the lead is purchased, the consumer will immediately be sent an email letting them know they have been matched with a broker who will contact them about their request for advice.

"When measuring the success of a lead buying campaign, a broker must look at things in terms of return on investment,” said Nick Chapman, LeadPoint UK managing director. "This means that a broker should buy a decent volume of leads over a period of time to calculate the return that they make."