In the last quarter of 2006, paaleads.com recorded an increase in lead prices of around 25 per cent, and has reported that the same pattern is once again emerging in 2007.
The expected price hike is down to fewer people paying attention to their finances or moving home and instead getting caught up in seasonal activities.
Vanessa Blount, head of paaleads.com, said: “At this time of year, people understandably focus on Christmas and not their finances. Any spare cash will go towards paying for festive fun and major financial decisions will be left until the New Year. With fewer people seeking financial advice the leads supply decreases making the price of leads rise.
“We can help brokers during this time by supplying a temporary uplift to their leads supply. However, if they want to bid for leads they should get in there quick before the prices reach their peak.
Through paaleads.com advisers can target specific lead types, including mortgages, equity release, investments, pensions and term assurance.
