Free to subscribe, the resource has been made available after it was found that 74% of businesses believe that they would increase profit if they could more effectively demonstrate to potential clients that they offer a better product or service than their key competitors.
In addition, almost 40% of businesses believe that their current marketing activity fails to clearly differentiate them from their key competitors.
The site, launched primarily to to meet demand from dynamic, progressive, companies and their public relations and marketing consultants, provides a comprehensive interactive database of corporate awards, along with links to the relevant web sites for further information, entry deadlines and awards criteria to help smart organisations become award winners.
Award organisers and related companies also told us that they would welcome a central contact resource that would act as a community for all things awards-based. This includes professional awards copywriters, event management companies, presentation dinner venues and those who want to promote their awards event to as many companies as possible to maximise the number of submissions and increase awareness of their awards presentation dinner.
Mark Llewellyn-Slade, managing director of AwardsIntelligence.com said: “The findings clearly demonstrate that companies are having difficulty in standing out from the crowd. They seem to recognise that winning awards is a great way to achieve this and more and more firms are being proactive about it, but at the same time many great businesses are not practising what they preach and actually entering themselves for appropriate awards.
“As well as industry specific awards, there is growing demand from mortgage lenders and intermediaries wanting to win general business, IT related and regional awards in particular. We also carry news, features and advertising from awards organisers, award winning companies and service providers. The site is intended to appeal to a large cross-section of companies. We hope that AwardsIntelligence.com will become the natural resource for awards related information.”
