The deal will see all Derbyshire IFS’ equity release business introduced to Key, ensuring that Derbyshire IFS’ customers will receive independent equity release advice.
The service will allow both existing and new customers to meet with an equity release adviser from Key Retirement Solutions in the comfort of their own home or at their local Derbyshire Building Society branch.
Simon Breakspear, head of financial services at Derbyshire IFS, said: “We want to make a full equity release advice service available to all of our customers as we believe it is an area that will continue to see significant growth and increased demand. We chose to offer an introduction to Key for our clients because of the company's independence and ability to offer whole of market specialist advice. We believe this is important for anyone considering entering into an equity release plan."
Dean Mirfin, business development director at Key Retirement Solutions, added: “Our partnership with Derbyshire IFS firmly cements our position as the first choice for businesses that wish to offer specialist equity release advice. It is a prominent move in our industry for a significant organisation to make whole of market specialist advice available to its customers on the high street, and help raise awareness of the different equity release plans you can choose from, and the need for advice."
