The main upgrade sees the provider launch its new Quote & Apply system which, amongst other things, allows advisers to run quick quotes and use a live online booking system to schedule tele-interviews.
Iain Clark, marketing and distribution director at British Friendly, said: “Our website is fully responsive with improved navigation and more online tools, giving advisers even more flexibility when making a client application.
“This means that, alongside our excellent record of paying claims, which was 96.7% in 2014, we can offer advisers and their clients an efficient process to protect their income too.”
Kesh Thukaram, owner at Best Insurance, added: “The improvements British Friendly has made to its systems and sales process makes it more adviser friendly than ever.
“British Friendly already has the product and claims rates to make it very attractive as an income protection provider and the added flexibility and efficient sales process will help us to manage client expectations better and get them on risk quickly.”
In November, British Friendly’s suite of Income Protection products went live on the Webline portal, giving advisers access to the provider’s long term, short-term and Breathing Space policies.
