AVM and sourcing integration launched

The aim is to help brokers make more accurate product recommendations by having access to accurate property valuations. The service will be offered to all standard users until 15 June 2007.

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Brokers will access an independent house valuation report immediately online with Hometrack’s value check and full valuation. The report is based on the same property valuation system used by high street banks and lenders.

Bill Safran, chief executive officer of Trigold, said: “Mortgage advice is often said to be fundamentally about people and property. The profile and history of the individual customer is uncovered by client meetings and the use of credit reference agencies but an accurate valuation of the property has been unobtainable at the onset of the sales process.

This partnership represents a huge leap forward in the mortgage advice process.”

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David Catt, commercial director, Hometrack, commented: “Through instant online valuations, advisers can help their clients understand the valuation a lender may place on their property, have greater confidence that the application will be accepted and even use the automated valuation model (AVM) as a negotiation tool.”

Darren Pescod, managing director of The Mortgage Broker Ltd, said: “It’s a nice addition and will help when customers are uncertain of the value of their property.”