On average, 91% of those who responded to the survey currently sell buildings & contents, landlords, tenant contents, legal expenses, home emergency, critical illness, or life insurance.
But just 20% on average take the opportunity to cross-sell general insurance products that are more difficult to compete on, such as travel or pet. As a result, brokers are missing out on valuable revenue.
In light of these findings, Assurant Intermediary has created a link to Protectyourbubble.com, a website offering a range of general insurance products. A link to Protectyourbubble.com gives intermediaries an opportunity to compete with the comparison websites for this type of product, as well as the ability to offer quality insurance products to customers inexpensively and efficiently.
Kevin Paterson, sales & marketing director, Assurant Intermediary, said: “Competing with the comparison websites on price has been a major barrier in the past. This link provides an opportunity for intermediaries to consider all general insurance products as part of their portfolio.
“And we know that the appetite is there for these products – for example only 16% said they currently offer pet insurance, but 84% confirmed they would be willing to consider it.
“Our link with Protect your bubble can help ensure that intermediaries no longer miss out on these valuable new income generators.”
This new service from Assurant Intermediary is provided free of charge. Interested brokers should simply register on http://www.assurantintermediary.co.uk to be provided with a link to Protectyourbubble.com for their own website.
Any sale originating from clients visiting Protectyourbubble.com via the broker’s own site will result in a fee for the broker. Most significantly, the linking system has been designed so it will identify any client returning directly to Protectyourbubble.com to renew their policy who had originally purchased their policy via the broker’s own site.
This means the broker will also receive a fee for renewals.
