As AEGON UK group marketing director, Paul will spearhead the delivery of AEGON's new marketing strategy as it prepares for the market changes brought about by the Retail Distribution Review. It also aims to reposition its UK business to focus its development on the two growth markets of workplace savings and "at retirement" solutions.
He joins from Friends Provident where he is currently managing director, UK corporate, and a member of the management team. Paul was recruited to Friends following Resolution plc's acquisition of Axa's life and pensions businesses. He was previously managing director, corporate benefits at Axa, where he was responsible for Axas's corporate pensions business and led a significant change programme, which delivered improvements in its corporate proposition and extended its franchise in the adviser market.
AEGON UK chief executive Otto Thoresen said, “This is an exciting appointment, which represents an important milestone as we progress with our new strategy. I'm delighted that Paul is joining the team.
"AEGON's ongoing commitment to the UK market will be underpinned by a commitment to developing exciting talent, bringing in specialist skills where required, and targeting growth opportunities. RDR will bring to significant change to our market and the changes we are making to our business now will ensure we are one of the winners in the future."
