The group offers retirement income solutions, care, medically underwritten defined benefit de-risking and equity release markets with a market cap of £1.4bn and assets under management of £16bn.
JRP Group – the company formed by merging Just Retirement and Partnership Assurance in April 2016 – has rebranded to ‘Just’.
The group offers retirement income solutions, care, medically underwritten defined benefit de-risking and equity release markets with a market cap of £1.4bn and assets under management of £16bn.
Rodney Cook, Just’s group chief executive, said: “Following the merger, a huge amount of work has been undertaken to develop a brand which not only represents the expertise, knowledge and vision of both businesses but highlights our commitment to consumers and our business partners.
“We are here to help people get the most out of their retirement by providing market leading products, services and making choices easier to understand and decisions more straightforward.
“We are proud to be a company with a social purpose at its heart and believe that our new brand will provide the ideal platform on which to realise our ambitious plans to help millions of people with the challenges of later life.
“Retirement means something different to each person and by recognising this we can help more people achieve a fair, secure and fulfilling retirement.”
Just will work with partners to support vulnerable later life customers, while it will work with training provider Plain English Campaign to simplify the way it communicate with customers.
The Just brand will be rolled out across the group in a phased approach starting with individually underwritten retirement income solutions in January.
The company will continue to trade on the London Stock Exchange as JRP Group.
