Reaching the borrower within two clicks

Ben Anderson, founder and CEO of Ben Anderson 365, tells originators why he’s running to the consumer first and getting to them before any of his partners

Who ultimately makes the decisions when it comes to getting a mortgage? In a landscape that’s so “fractured” and fast-paced, top originator Ben Anderson explains why he’s inverted his sales funnel to reach the consumer first, and how that will win more deals than ever before.