Marketing? Where did it go? It seems to me that it's disappeared for the vast majority of originators. Now when I say disappeared, it's not as if folks have just pulled up stakes, packed up their marketing and left. No, that's not the case at all. It’s quite the contrary.
MPA Mag talks with Brian Swanson, Senior Vice President, Residential Lending from Bank of Internet this month, a wholesale lender who is having tremendous success with their niche jumbo portfolio products.
We used to love loan officers. When volume is high and pipelines are plush, it is easy to applaud the talent of the sales staff. When volume dips, the sales staff gets blamed. The role of the sales professional is a thankless job.