I had taken a brief ‘vacation’ from my column over the last few months, and I am glad to reappear in this fine publication. Sorry to those who agonized over my leave of absence and could not get their fix of the Tip of the Month, but here I am.
Marketing? Where did it go? It seems to me that it's disappeared for the vast majority of originators. Now when I say disappeared, it's not as if folks have just pulled up stakes, packed up their marketing and left. No, that's not the case at all. It’s quite the contrary.