Implementing an effective marketing plan is crucial for any forward-thinking loan originator in today’s market. But, realistically, how many originators have the know-how – and time – to design a marketing strategy that generates quality leads? The answer: not many.
That’s why partnering with a mortgage marketing partner with a proven track record of success is so important. Loan originators are doing whatever it takes to get a competitive edge, and a sustainable lead generation strategy is a fundamental aspect of growing a modern mortgage business.
But what should originators look for in a marketing partner? Knowing what to consider when deciding who to work with can be a challenge. With this industry fact sheet, we reveal the three C’s that are vital in effectively marketing your mortgage business.