Reengaging leads can save lenders millions of dollars

Industry leaders talk ROI and RODA when it comes to ways that originators can farm their database, and ways to save a ton money over time

Open rates and response rates for text messages are overwhelmingly positive, and text messaging, ringless voicemail, and other digital tough points form a kind of insurance policy down the line for that initial lead. Rather than spending money to find new clients, work harder on the clients in your database.

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