William Fisher, SVP of loan origination and marketing, Citadel Servicing Corporation

SVP of loan origination and marketing
Citadel Servicing Corporation

After taking the reins as senior vice president of loan origination and marketing at Citadel Servicing in 2014, William Fisher has been responsible for guiding the company to four straight years of substantial growth, reviving the non-prime lending segment. Fisher provides the strategic direction for the company’s wholesale, retail and correspondent production sales teams, and oversees all marketing efforts.

With more than a decade of mortgage and digital marketing experience, most of it in leadership positions, Fisher previously served as vice president of sales at First Street Financial and director of sales for digital marketer Poptent. An acknowledged non-prime expert, Fisher is a frequent speaker on strategies to help mortgage brokers and bankers reach underserved customers.
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