Sarah DeCiantis, Chief marketing officer, United Wholesale Mortgage
Chief marketing officer
United Wholesale Mortgage
Sarah DeCiantis was recently promoted to chief marketing officer at United Wholesale Mortgage [UWM] after serving as vice president of marketing for three years. DeCiantis has been the key driver behind UWM’s strategic approach to marketing, which has helped catapult the firm to become the number-one wholesale lender in America. She was responsible for building a 30-person marketing team and transforming it from sales support to a key driver of sales growth.
DeCiantis continues to head the company’s marketing efforts with a unique approach, choosing to focus on growing the marketing and business capabilities of mortgage brokers. She took the initiative to enhance client service by introducing a marketing toolbox service, which gives brokers access to customizable videos, press release templates, social media images and radio scripts to facilitate awareness and growth campaigns. She also spearheaded UWM’s efforts to launch a new corporate website, which now grants mortgage professionals an all-access pass to the tools and resources – including home value reports, guideline Q&As, market trends, interest rate comparisons and industry news – they need on a daily basis.