Sue Woodard, Chief Customer Officer, Total Expert

Chief customer officer
Total Expert

Sue Woodard serves as chief customer officer for Total Expert, a marketing operating system serving some of the top lenders in the US. Prior to joining Total Expert, Woodard was CEO of Vantage Production/Mortgage Market Guide, where she oversaw the launch of three companion products to the company’s sales force automation solution. Under her leadership, Vantage doubled its subscriber base, tripled the volume of leads and loans handled through its system, and achieved a five-fold increase in the number of lender marketing campaigns generated through the system. Woodard’s leadership skills can be traced back to her earlier success at selling loans, which led her to be

come a national sales trainer and top-producing originator at CTX Mortgage. She is a former member of Ellie Mae’s national advisory board and is part of her local mortgage bankers group and the Women’s Council of Realtors. In 2017, she was elected as chair of the board for HOPE 4 Youth, a Minnesota-based nonprofit.