Lauren Ketchum, Director, member experience, Lenders One
Director, member experience
Lauren Ketchum joined Lenders One from its parent company, Altisource, where she led marketing for eight origination business units. Immediately recognized for her impactful marketing strategies and client relations, Ketchum was tapped by Lenders One to serve as their director of member experience, responsible for overseeing all programming for the 230-plus members of the Lenders One Mortgage Cooperative.
Since Ketchum joined in 2017, Lenders One had its strongest ever year for profitability and also celebrated its strongest year in membership growth with the addition of 31 new members. Ketchum has also been instrumental in increasing member engagement rates. She oversaw the launch of Engagement Returns, a benefit program designed exclusively for Lenders One members and preferred providers. She has also played a critical role in launching many of the proprietary technology offerings available to members, ensuring that the products solve critical member needs and are effectively rolled out to the cooperative.
Ketchum actively promotes female leadership throughout the mortgage industry. She recently worked with MBA to launch a women’s networking event, mPower, at the Lenders One Winter Conference in March. Earlier in her career, she served in AmeriCorps for Teen Voices, an award-winning nonprofit news service covering issues that concern women and providing women’s perspectives on public policy.