Linda Davidson, Vice president - Branch Manager, Service First Mortgage

Vice president, branch manager and senior residential loan originator
Service First Mortgage


Linda Davidson recently celebrated her 20th year in the mortgage industry. For the past few years, she has retained the titles of top originator and top-producing branch within Service First Mortgage, while serving on the faculty board of two national training companies and on the company’s own coaching/mentoring team. Davidson initiated Service First’s Greenhouse Program, which trains high-potential loan officer assistants to become successful originators; the effectiveness of her strategies and programs have been evident in the yearly increases in her loan officers’ production.

“Growing up in government housing, I truly had to overcome the limited belief that I was not good enough,” Davidson says. “I think that made me work harder to prove that I could be successful, as well as be a role model for others in our industry. I was very blessed early in my career to find a great mentor, Todd Duncan, who taught me to think of myself in the origination business – and to run it like a business – instead of someone who just ‘did loans.’”

Davidson champions not only homeownership but also the value of home itself, and highlights the contributions women have made to these two causes. “I actually believe that in general, women make better loan officers because of their natural empathy gifts,” she says. “That being said, I think one of the major challenges we feel is the guilt of juggling a successful origination career and creating a strong and loving family nucleus. My top accomplishments are being a mom and a grandmother, and secondly, [having] the ability to serve with excellence hundreds of families in fulfilling the dream of homeownership.”
Company Information
  • Company Service First Mortgage
  • Head Office 6800 Weiskopf Ave., Suite 200 McKinney, TX 75070