Going visual: Eye-catching web design critical for results

by Mikel Erdman15 Mar 2018

Your website is an excellent tool that you can use to drive new business and ultimately to boost sales. An appealing website design is critical to generating great results, but there are other features are also important.

Visual elements on your website, such as videos, infographics, and other types of visual content, can be instrumental in the overall success of your website. There are several good reasons for this, and learning more about these reasons can help you to make better decisions about what content to include in your website or blog posts.

Improved Page Views

Analytics have shown that websites that have improved visual content and graphics are more likely to have higher page views. When visitors to your website initially click on the main page, they may be more likely to absorb the content on that page and to continue to click through other pages in search of other important or relevant information if you have visual graphics. Graphics are generally eye-catching and easier to absorb quickly than text. If your website’s total page views are lacking, visual content may benefit you.

Increased Visibility

Having relevant content on your website is one way to get great website rankings, but you can also enjoy increased visibility when you use relevant graphic images. These images may pop up with a search query, and they may link to your website. They can also promote higher rankings with search engines as a result of their presence on the website.

Deeper Engagement

Your viewers may visit your website or blog post in search of specific information, and they may make a split-second decision about how relevant your website content actually is to fulfilling their needs. With suitable, relevant graphics, your viewers will be able to quickly determine the relevance and will be able to more easily become deeply engaged in the information presented on the website or blog post. This can be important to helping you build your brand, improve your reputation, bolster sales or achieve other results you seek.

Your business may have an elaborate, detailed design with numerous pages, or it may only contain a few unique pages. Regardless of how elaborate or simple the design is, it can benefit greatly when you include appropriate, relevant and eye-catching visual content in the pages. With this in mind, selecting or designing new visual content to add to your website can be a great step to take today.


Mikel Erdman is the founder of MySMARTblog and MortgageBlogContent. He is a published author and speaking authority on topics including marketing automation and how technology can positively affect company and individual sales efforts.


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