Zillow expands direct homebuying program

by Ryan Smith19 Jul 2018

Zillow is further expanding its direct homebuying and selling program, the company has announced.

Zillow Offers will be launched in Atlanta in the fall, Zillow said. Atlanta will be the third market in which Zillow will buy homes directly, prepare them for sale, and list them. Zillow Offers is currently available in Phoenix and Las Vegas.

According to Zillow research, 71% of home sellers are simultaneously trying to buy a home – which can add stress and extra complexity to the process.

“With Zillow Offers, potential home sellers can request an offer and, within two business days, receive a free, no-obligation cash offer from Zillow – an opportunity to sell their home on their own timeline,” Zillow said.

“Sellers love Zillow Offers, because it’s a service that offers them more control and convenience – and less stress – when they sell their homes,” said Jeremy Wacksman, Zillow brand president. “Zillow has delivered that to sellers in our first two markets, and we’re excited to expand into Atlanta. Once we launch the program in the fall, we will be able to provide Atlanta-area homeowners with more choices, greater control, certainty about price, and transparency when it comes to selling their home – whether they take a cash offer or sell traditionally with a premier agent.”


Related stories:
Zillow to begin buying, selling homes directly
Zillow: Sellers’ market untrue for much of the US


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