Reali taps chief real estate officer to fuel market expansion

by Candyd Mendoza10 Feb 2020

Amidst its expansion throughout California, real estate tech firm Reali has announced the appointment of Christian Coleman as the company’s chief real estate officer.

Coleman will be responsible for all aspects of agent operations and development for Reali’s team of licensed real estate professionals.

Most recently, Coleman served as vice president of agent development at real estate brokerage Purple Bricks. He has more than 25 years of industry experience and has held various leadership positions at ZipRealty, Lennar Homes, and Evergreen Realty.

"We are thrilled to welcome Christian to our leadership team here at Reali as an integral part of our value proposition for both our customers and our Reali real estate agent team," Reali CEO Amit Haller said. "Christian's track record in leading agent teams, coupled with his deep experience in the real estate business, positions our company well to continue to build a team of modern real estate agents who understand what today's buyers and sellers care about most."

Reali also announced plans to scale its business into additional states in the second half of 2020.

"Reali is at the forefront of providing exceptional real estate service and offerings, and is years ahead of other brokerages in the market today," Coleman said. "My passion for mentoring and elevating real estate teams feels very at home at Reali. Reali Agents are at the core of our business, and I look forward to building world-class agent training programs that inspire our team and build deeper relationships with our customers."