Reali acquires Lenda to launch Reali Loans

by Steve Randall18 Apr 2019

Real estate tech firm Reali is aiming to become a major player in the complete homebuying market.

The firm has acquired digital mortgage platform Lenda and will launch Reali Loans which will enable homeowners and buyers to arrange their refinance or purchase loan online securely and quickly.

Reali Loans is promising no origination fees, easy online customer experience, fast approvals, competitive rates, and faster-than-industry closing times.

"Our mission and vision is to simplify the home buying and selling experience for our customers by creating transparency and offering multiple services including home loans, to minimize the amount of complexity in today's antiqued real estate process," said Amit Haller, co-founder and CEO of Reali. "This acquisition of Lenda into Reali Loans accelerates our company roadmap with goals to vertically integrate all parts of the home buying transaction in the near future and realize our vision for a reimagined real estate experience."

Lenda’s proprietary technology platform is market-ready in 12 states and the firm says it saves .125% to .25% on rates compared to big banks.

No change for Lenda customers
Existing Lenda customers will continue to be serviced by the Lenda team.

"Every industry is experiencing a digital transformation, mortgage lending included. We've been focused on understanding consumer data to simplify outdated processes," said Jason van den Brand, co-founder and CEO, Lenda. "Our team is thrilled to be joining Reali where we can scale our vision of reimagining homeownership to be a customer-first experience."