Quicken Loans parent acquires financial comparison-shopping sites

by Ryan Smith09 Jan 2017

The parent company of Quicken Loans has acquired a financial comparison site that allows customers to shop for products including mortgages.

Rock Holdings, the parent company of Quicken Loans, has acquired LowerMyBills.com and ClassesUSA.com from Core Digital Media, according to a HousingWire report.

Rock Holdings’ portfolio already includes Quicken Loans, One Reverse Mortgage, and Title Source, a title insurance and settlement services provider, among other mortgage-related holdings.

LowerMyBills.com lets customers comparison-shop for a purchase mortgage or refi, among other financial services, according to HousingWire. The site works as a lead-generation tool for lenders, with Quicken Loans already listed as a “featured provider” on the main mortgage search page.

ClassesUSA.com works on a similar principal, but focuses on online colleges, according to HousingWire.

“We are passionate about online technology, and its importance in the finance and education spaces,” said Graham Skidmore, vice president of Rock Holdings. “LowerMyBills and ClassesUSA play a meaningful role in helping consumers find the best online solutions for their goals. Through these acquisitions, and the planned capital investments, we are confident these businesses will continue to grow and meet the evolving needs of their customers.”