Plaza Home Mortgage reveals new corporate identity

by Francis Monfort17 Dec 2018

Plaza Home Mortgage, a wholesale and correspondent mortgage lender, has unveiled its new corporate identity and tagline: Here for You.

“After nearly 20 years in the business, we felt it was time to refresh the image of Plaza Home Mortgage,” said Kevin Parra, co-founder, chairman, and CEO of Plaza. “Our new logo illustrates what we do every day: bringing together programs, technology, and expertise to consistently deliver for our clients. And our new tagline speaks to Plaza’s reliability and commitment to third-party lending and our service-first culture, which has guided our company since its beginnings.”

The new identity follows the company’s leadership restructuring in October, in which it realigned key executive responsibilities amid the company’s aim of maintaining its momentum in the market.

Plaza said the new identity was developed by Tim Girvin, a designer whose clients include Nordstrom, Apple, Nike, American Express, and Wells Fargo.