New American Funding launches platform to train LOs in social media marketing

by Ryan Smith03 Aug 2018

New American Funding has launched a new multimedia platform developed to make the company’s more than 800 loan officers experts in social media marketing.

The platform, Social For You, is a step-by-step guide that will use blogs, videos and webinars to break down the basics of social media engagement. The service will be available on New American Funding’s proprietary GoGoLO app.

“We are extremely excited about the launch of Social For You – a first-of-its-kind platform in the mortgage industry,” said New American Funding CEO Rick Arvielo. “This empowers our agents as they further develop winning strategies by becoming not just social media savvy, but social marketing geniuses.”

According to a Forbes study, 81% of respondents said that “recommendations and posts from family and friends directly impact their buying decisions, while 78% said social media posts from companies influence their buying decisions.”

“Pew Research says two thirds of Americans use social media, which makes it one of the most effective types of advertising available,” Arvielo said. “This is particularly effective with homebuyers. Knowing how to stand out and connect with the right audience at the right time is crucial, articularly when reaching out to millennials.”

Social For You provides loan officers with easy and effective strategies to make their social media use more effective. For more seasoned social media marketers, the platform offers advanced instruction on data insights to target the right audiences with the right content at the right time.


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