The study was conducted by Marin Software Incorporated, a leading provider of cross-channel marketing software.
“Although mobile search advertising spend has been slowing year over year and appears to have reached a stability point, the pace has been steady enough to anticipate that the channel will soon be mobile-dominated,” Marin said in a news release.
Marin obtained its data by sampling the Marin Global Online Advertising Index, which consists primarily of enterprise-class marketers spending in excess of $1 million per year on paid search, display, social and mobile advertising.
“Search advertising continues to rapidly evolve,” said John McNulty, Marin’s vice president of global marketing. “New, advertiser-friendly and mobile-centric innovations are keeping pace with consumer demand for online searches and ongoing product deals. Our research reinforces the need for search advertisers to not only stay smart about how to best earmark their budgets, but also to provide the most effective user experience for on-the-go consumers.”
Mobile search advertising spend will account for half of all search advertising spend by the end of the year, according to a new study.