Publishing long-form content on LinkedIn can help get a conversation going – and generate leads
When calling prospects, many originators stick to a traditional “time of day” approach – calling at certain “optimal times” when they think borrowers are more likely to answer. But is that really the best strategy?
The market has continued to slow compared to last year. So what can loan officers do to push their income back up?
With 10,000 people a day turning 62, the market for reverse mortgages is always growing. But how does an originator reach out to the ever-growing population of eligible borrowers?
Brokers are increasingly told they need to leverage social media for their business. If your business is organized crime, however, you might want to think twice
Measuring a few common pipeline events, Key Performance Indicators (KPI), will provide clarity on what is occurring with your marketing budget and what you can reasonably expect as a return on investment
Just because a consumer clicked on your message does not mean they will automatically proceed forward in your pipeline. So how do you know when to follow up?
If you make the wrong decision, it's your client who has to deal with the outcome. Your job is to educate