Publishing long-form content on LinkedIn can help get a conversation going – and generate leads
When calling prospects, many originators stick to a traditional “time of day” approach – calling at certain “optimal times” when they think borrowers are more likely to answer. But is that really the best strategy?
The Real Estate business is tough. Sadly, there are no loyalties. Each agent is largely out for themselves, while the broker and/or the franchise corporation reap the rewards. This dynamic between the real estate company and the agent has largely persisted over the last 15 years.