First Choice Mortgage is now Inlanta Mortgage

by 15 Dec 2008
Company?s growth to 25 branches and expansion into nine states prompts unique name change Waukesha, Wis., December 15, 2008 ? First Choice Mortgage, a mortgage banker and broker since 1993, announces it has changed its name to Inlanta Mortgage. After operating with separate names in several states, the company is pleased to unite its partner branches under one name, creating a more consistent identity. ?We?re excited to introduce our new name to our customers and fellow mortgage industry professionals,? said John Knowlton, President of Inlanta Mortgage. ?Our name change signifies our continued growth, and as we move forward as Inlanta, we will maintain our commitment to providing the best possible service to our customers and partner branches.? Previously operating as First Choice Mortgage in Wisconsin, Iowa and Florida, the company had been using the name Inlanta Mortgage Group, Inc. in Michigan and Minnesota, and Tradition Mortgage in Illinois. Going forward, the company?s name will be Inlanta Mortgage in all states, including the states into which it recently expanded, Indiana, Missouri and North Dakota. In select locations, existing branches will have the option to continue to do business as First Choice Mortgage. The company?s growth is due in part to its high standards of quality in the mortgage industry. In the current, somewhat unsteady mortgage market, Inlanta has maintained its stability while also continuing to add branches to serve more borrowers. The company?s structure allows for its partner branches to focus on originating loans while the headquarters provides comprehensive, timely and accurate support in compliance, processing, technology, human resources, training, accounting, marketing, legal and in-house funding. ?Through our strong reputation and stable working environment, we are looking forward to helping our mortgage professionals continually succeed ? now as Inlanta Mortgage,? said Knowlton. About Inlanta Mortgage Headquartered in Waukesha, Wis., Inlanta Mortgage is a mortgage banking company conducting business in Wisconsin, Illinois, Indiana, Iowa, Florida, Michigan, Minnesota, Missouri and North Dakota. Established in 1993, the company has grown to 25 branches in nine states and more than 100 employees. Inlanta Mortgage provides its partner branches with outstanding support services including marketing, compliance, processing, human resources, training, technology, accounting, legal and in-house funding. Customers working with Inlanta Mortgage professionals have access to a variety of loan programs, including FHA. Inlanta Mortgage upholds the highest level of honesty and ethics, delivering superior service and building long-lasting relationships. The Wisconsin Association of Mortgage Brokers has twice named the company Mortgage Broker of the Year (most recently in 2006) for its honest, ethical and professional business practices, longstanding membership and active involvement and volunteerism with the association. Inlanta Mortgage is a member of the Mortgage Bankers Association, the National Association of Mortgage Brokers and the Better Business Bureau. For more information, please call Inlanta Mortgage at 262-513-9853, email or visit the company?s website at


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