Embrace Home Loans holds inaugural sales conference

Embrace Home Loans, a growing digitally-focused mortgage lender, will wrap up its first sales conference today in Newport, R.I.

Embrace Catalyst, which began on April 3, features speakers and sessions on productivity, social media, marketing and personal growth. General sessions include a top producer panel, moderated by Jeff McGuiness, chief sales officer at Embrace Home Loans, and interviews with top loan officers from Embrace's retail and direct divisions. The event will cover financial market trends and will also address how to best leverage new loan programs such as HomeReady, Fannie Mae's alternative to FHA financing designed for creditworthy low and moderate-income buyers.

In addition, attendees will learn about new technologies and digital marketing tools. Embrace will release the results of its recent research on successful social media strategies and how to leverage social media to improve sales.

Launched in 1983, Embrace Home Loans is based in Middletown, R.I., and employs roughly 800 people in 45 branch offices.