National mortgage lender rebrands after 7 decades

by Steve Randall03 Oct 2019

Kansas City headquartered national mortgage lender James B. Nutter & Company has announced a rebrand.

The lender will now promote its home lending business across all 50 states under the Nutter Home Loans brand, while the servicing business will retain the traditional James B. Nutter & Company brand.

"Our new branding better communicates our focus on home loans – whether people are buying a home or refinancing one," explained CEO James Nutter Jr. "Our concentration on home loans and low closing costs helps us be one of the best and most competitive mortgage companies in the business.”

The firm began in Missouri in 1951 and retains servicing of every mortgage with the philosophy that "If a loan isn't good for the customer, it isn't good for us."

To enhance the rebranding campaign, the lender has updated its website (NutterHomeLoans.com), which now features a new Customer Service Portal that enables customers to handle all of their account activities online.

It has also launched a customer referral rewards program and the Nutter Realtor Advantage Program, which enables Realtors to get their clients' special savings at closing.

“In addition to offering home purchase loans, our Nutter Cash Back Refinance offers customers a smart way to get the cash they need for remodeling or debt consolidation, and often they can still lower their monthly payment with our low rates," added Nutter.


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