Six years after it was founded, the Cherry Hill, NJ based company says it has made the move in order to better serve customers by taking them further along the mortgage journey.
“Garden State Home Loans' control over the quality of service was limited once the customer stopped communicating with them and moved forward with the lender - but not anymore,” spokesman Steven Weitzman said.
He added that as a direct lender Garden State Home Loans will be able to “cut out the middle man and streamline the mortgage process” and build on its customer service record gained as a mortgage broker.
“This shift will challenge the company's marketing and IT teams as new grounds are broken and new markets are entered. Such a move will also provide interesting challenges for the company's sales team as Garden State Home Loans expands into familiar but ultimately new territories,” Weitzman concluded.
The firm is currently licensed in five states: New Jersey, Connecticut, Florida, New York and Pennsylvania.
More market update:
Garden State Home Loans has transitioned from mortgage broker to a direct lender.