Berkshire Hathaway HomeServices will become an established brand in Germany following the signing of its first global franchise.
Market-leading Rubina Real Estate GmbH is already an award-winning real estate brokerage in Berlin and the surrounding regions and, from April, it will operate as Berkshire Hathaway HomeServices Rubina Real Estate.
“Rubina Real Estate is an ideal fit for our network and we’re excited that it will carry the distinction of Berkshire Hathaway HomeServices’ first franchisee abroad,” said Gino Blefari, president and CEO of the network.
BHHS began building out its global brand in 2016 with syndication of US brokerages’ listings internationally, and the ability to read its website in 12 languages.
This new development will allow the firm to expand on its 5-year-old network of more than 45,000 agents and 1,400 offices across America, especially as Rubina’s client base reaches to China, India and the Middle East.
Warren Buffett’s brand is a big draw
For the new German franchisee, the brand’s famous parent company was a key reason for the decision to join the network.
“The brand carries the name of Warren Buffett’s Berkshire Hathaway Inc., one of the world’s most respected and trusted corporations. We believe the brand will be warmly embraced in our markets and will help us build our global brand bridging Europe, Asia and America.”
And for the BHHS leader Gino Blefari, this milestone is just the start of a global success story for the real estate brand.
“We’ve approached global network expansion very carefully and methodically,” he explained. “We will continue to name high-quality franchisees in the months ahead in Europe, Asia, North America and beyond.”
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